Find clarity in
the chaotic
world
of communication.

The knowledge of 150 years of Beefeater was packaged into a custom-developed chatbot, so that players could get to know the brand’s history and products in a fun way.
Desbot was not just a simple quiz: it was as if a personal master guided the player through the four modules of the Master Class. Each module started with a short video, followed by multiple-choice questions with three options about what the player had seen, and throughout the experience the chatbot guided the player, gave feedback, and offered the chance to restart a module after a mistake. Those who made it to the end officially became a “Beefeater Gin Expert”. Completed modules qualified players for prizes and for the grand prize draw, a trip to London, and the more modules completed, the better the chances. The game was available on both Facebook Messenger and the website, with the same content.

- Cresta 2
- Effie Award 5
- Cannes Corporate 12
- Arany Penge 13
- Hipnózis 18
- Prizma 8
- Lollipop 6
- Apex TOP 10
- M+ Lista TOP 10
