Find clarity in
the chaotic
world
of communication.

The aim of the campaign was to raise awareness of Várda bitters and reposition the brand. Our nationalwide campaign was launched in April 2024 with TV ads, online appearances and ran throughout the spring.
The Várda is made with real ingredients, real expertise, in an authentic location true to its name, and with outstanding quality. An honest drink that is honest about itself. Because only someone who is honest can be authentic and genuine.
And that's exactly what Várda is, which is why it creates an honest advertisement true to itself. And the voice of honesty is none other than Róbert Winkler. And the slogan "Have you tried it honesty?" expands honesty into a kind of philosophy on which the brand can base its future communication.


- Cresta 2
- Effie Award 5
- Cannes Corporate 12
- Arany Penge 13
- Hipnózis 18
- Prizma 8
- Lollipop 6
- Apex TOP 10
- M+ Lista TOP 10