Find clarity in
the chaotic
world
of communication.

In 2026 we had the opportunity to work with the National Trade Association (Országos Kereskedelmi Szövetség, OKSZ) on the redesign of the association's website. OKSZ is the leading advocacy body of the Hungarian retail sector: its membership includes both Hungarian-owned companies and the Hungarian subsidiaries of international chains, their combined revenue exceeds HUF 5,000 billion, and around one third of Hungary's total retail turnover is linked to them. Given that weight, the task was to give the association an online presence that is equally well-organised, clear and fitting.
The content largely stayed the same, but its structure became far more considered. Material that previously ran side by side is now organised into three distinct areas: the association's own press releases, member company announcements and the professional workshop materials are brought together in one place; a separate block holds the news stream covering the retail sector, along with the cooperations and the international connection to EuroCommerce; and information on organisational life — from the officers through the statutes and the code of ethics to the membership declaration — also has a section of its own. As a result, visitors reach what they came for in a few clicks, whether that is a recent announcement or a document to download.
The renewed interface is built around a continuous flow of news and announcements, so we also made editorial work simpler: new content appears in a consistent format, sorted into its own section. Sign-up for the monthly newsletter is available at several points on the site, so the association's position and its member companies' news also reach those who do not visit the site every day.

- Cresta 2
- Effie Award 5
- Cannes Corporate 12
- Arany Penge 13
- Hipnózis 18
- Prizma 8
- Lollipop 6
- Apex TOP 10
- M+ Lista TOP 10
